Grow Your Brand by Podcast Guesting

Grow Your Brand by Podcast Guesting

Stop putting all your marketing eggs in an algorithm-shaped basket and start nurturing new relationships through podcast guesting.

You know you need to get in front of more people reach the what's next in your career. You've taken masterclasses on Storytelling through Short Form Video and Building Your Empire through Social Media Ads, but you're looking for an approach that doesn't involve constantly creating fresh content or handing the entirety of your marketing budget to Zuck.

Enter podcast guesting. Being a guest on podcasts allows you to expand your reach, share your expertise, and expose yourself to new audiences without breaking the bank––or your pointer finger.

Grow Your Brand by Podcast Guesting takes everything I've learned in the past five years and packages it into something you can start implementing next week.

In three modules, you'll learn to: 

• Position yourself like a strategist.
  • Figure out who the heck you're talking to with your podcast guesting campaign. (Free tip: Your audience can't be everyone).
  • Write a bio that makes you say, "Wow, I'm kind of impressive."
  • Share your expertise like a problem solver instead of a know-it-all.
  • Craft a pitch so magnetic people wonder what PR agency you hired. (I also do pitch teardowns of real pitches I've received as a podcaster so you can learn what works, what doesn't, and why.)
  • Build a media kit that will save you 1,579 logistical headaches.
• Pitch like an agency.
  • Make a plan for the part of pitching most people forget about. (Hint: The pitch is less than half the battle).
  • Strategically build out your pitch list using my favorite tool. I nerd out and share three methods depending on your time and budget.
  • Get into a sustainable pitching cadence so you can consistently get in front of new people without burning yourself out.
• Become every podcast host's favorite guest. ‍
  • Set up your physical and digital space like a true podcast pro.
  • Learn Amelia's 5 P's for being the best podcast guest you can be.

What you get in Grow Your Brand by Podcast Guesting:

• 18 lessons. This is an audio first course. We are talking about podcast guesting, after all. There are a handful of video lessons because sometimes I need to show you AND tell you. And every lesson has a transcript because accessibility. :) 
• 47 page PDF workbook. Connect the dots between the lessons and your business through this form fillable PDF. It's got worksheets and real life examples to jumpstart your creativity.
• Media kit template (Notion). Stop scrambling to gather everything podcast hosts request and store it all in one beautiful spot.
• Pitch database templates (Notion + Sheets). Save your brainpower for creative thinking, and let these databases keep track of your pitching progress.

Meet your host + expert guest: 

I'm Taylor Elyse Morrison. This is my website in case you want to look around and get a fuller picture of who I am. What's relevant here is that I learned how to pitch during a college internship at a PR firm, and I've used that skillset to secure podcast guesting spots, press, and partnerships.

Podcast guesting has been a pillar of my marketing strategy since 2019. Being on a looooooot of podcasts helped me grow an email list, expand my reach, and build my expertise. I built this course because people keep asking me about podcast guesting. After a certain point, it was easier to dump all of my knowledge here rather than answer one off questions. And I asked a friend to help me.

Amelia Hruby is a podcaster, writer, and the founder of Softer Sounds, a feminist podcasting studio. With over a decade of audio experience, she knows what it's like to be on both sides of the mic AND to be an editor. (A podcast triple threat!) She's our expert-in-residence for the "Become every podcast host's favorite guest" module, with two value-packed lessons to elevate your presence as a podcast guest.

Is podcast guesting a fit for your marketing strategy?

I can't answer that question for you, but I did write an article to help you figure it out for yourself. No marketing tactic is a magic bullet. I want you to have a realistic picture of what podcast guest can and cannot do for you.

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